If you’re dairy sensitive, LACTAID® is a godsend. It’s everything you love about milk with none of the consequences — which means no more debating whether or not to indulge in some dairy goodness.

That’s the idea behind this little LACTAID® campaign, showing the complicated relationship many people have with milk. 

We wrote, art directed, and oversaw the production of this spot (and the accompanying executions) from start to finish.



In addition to the :30 TV spot, we created 6-second digital bumpers to highlight different LACTAID® usage occasions.


We also made a print ad to reinforce the idea that LACTAID® is the milk that doesn't mess with you.



CW: Ryan Sheehy
AD: Amy Lai