LACTAID: "THE MILK THAT DOESN'T MESS WITH YOU"

Lots of things can really mess with you: your friends, clickbait articles, TV show spoilers...pretty much anything on the internet. The one thing that definitely won't mess with you? LACTAID®.

That's the idea behind this series of Facebook posts we made for LACTAID® — building upon their successful campaign, "The Milk That Doesn't Mess With You." The only assets we had to work with were the existing print and TV ads, so it was on us to turn bits and pieces from those into social media gold.

 
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CW: Ryan Sheehy
AD: Amy Lai